The Evolution of English Football Shirts & Replica Kits

In the early days of the modern football game in England there clearly was hardly any in the way of football clothing for football fans showing their club allegiances.

Football Replica kits were not available for sale to fans in those early days, how strange it might appear given that the country's top teams played in kits that didn't feature whether manufacturer's name nor a sponsor's name and logo.

Back in those halcyon days football fans would more frequently than not be wearing shirt, tie & suit and would show their colours with a scarf or bobble-hat knotted by their mother. On a special occasion like a cup final, fans may even stretch to wearing a rosette on their jackets!

As the present day football era has come along football shirts have evolved and a plethora of football replica kits, training kits and football t-shirts are available these days for football fans.

Gone are the standard heavy cotton SBOBET shirts, a contemporary footballer plays in lightweight nylon/lycra shirts. Today's fans can find a replica kit and show their support by wearing exactly the same tops that their footballing heroes wear on a match-day.

These replica kits represent an enormous marketing opportunity for clubs in the shape of attracting significant sums from kit manufacturers and shirt sponsors and unfortunately the fans have to pay for a very good price for these cheaply produced shirts.

Many fans protest from this commercialisation of the overall game and prefer to get retro football shirts in the old style, free of any corporate logos. Alternatively fans are now able to pick from a wide range of football t-shirts which are aimed more directly at football fans and the facets of their club that are essential to them.

The most used football t-shirts are the ones that other fans of a supporters'club will appreciate, but might be lost on "outsiders", as well as other t-shirts that express the wearer's favourite players, their club's successes, their support for his or her club or often their loathing of a rival club.

The existing season has seen some interesting changes in the Football Shirts market, most notably with Aston Villa opting to forgo a top sponsorship deal and to promote'Acorns ', a local children's hospice on their shirts.
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